Browsing byAuthorPattinson, HM
Showing results 1 to 13 of 13
Issue Date | Title | Author(s) |
2012-01 | 21st Century applicability of the interaction model: Does pervasiveness of social media in B2B marketing increase business dependency on the interaction model? | Sood, SC; Pattinson, HM |
2005-01 | Advancing hermeneutic research for interpreting interfirm new product development | Woodside, A; Pattinson, HM; Miller, K |
2009-01 | Capturing and (re)interpreting complexity in multi-firm disruptive product innovations | Pattinson, HM; Woodside, A |
2008-01 | E-Novation: An offbeat view of innovation, e-marketing and a new collaborative information platform | Pattinson, HM; Low, D; Spanjaard, D; Denize, S; Sharma, N |
2010-05 | Exploring client scenarios associated with scenario planning | Freeman, O; Pattinson, HM |
2006-01 | Exploring marketing and e-readiness through digital country studies | Pattinson, HM; Low, D; Ali, Y; van Dessel, M |
2007-01 | Innovation And Diffusion Of Software Technology: Mapping Strategies | Pattinson, HM; Woodside, A |
2005 | Mapping implemented strategies of bringing Internet-based software applications to market using storytelling research methods | Pattinson, HM |
2005-01 | Mapping marketing decision space: An exploration of emerging cognitive mapping tools for analysis of marketing scenarios and decision-making | Pattinson, HM; Purchase, S |
2007-01 | Mapping Strategic and Action in Developing Disruptive Software Technology: Advanced Case Study Research on How the Firm Crafts Shared Vision | Pattinson, HM; Woodside, A |
2007-01 | Mapping Strategic Thought and Action in Developing Disruptive Software Technology: Advanced Case Study Research on How the Firm Crafts Shared Vision | Pattinson, HM; Woodside, A; Peter Naude |
2010-05-01 | Marketers expressing the future: Scenario planning for marketing action | Pattinson, HM; Sood, SC |
2005-01 | Urban renewal in Asia-Pacific: A comparative analysis of "brainports" for Sydney and Kuala Lumpur | Sood, SC; Pattinson, HM; - |