Public relations in the interactive age: New practices, not just new media

Macnamara, J

Public relations in the interactive age: New practices, not just new media

Macnamara, J

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Publisher:: Deakin University
Publication Type:: Journal Article
Citation:: Asia Pacific Public Relations Journal, 2009, 10 pp. 1 - 16
Issue Date:: 2009-01

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Field	Value	Language
dc.contributor.author	Macnamara, J https://orcid.org/0000-0003-1387-3882	en_US
dc.date.issued	2009-01	en_US
dc.identifier.citation	Asia Pacific Public Relations Journal, 2009, 10 pp. 1 - 16	en_US
dc.identifier.issn	1440-4389	en_US
dc.identifier.uri	http://hdl.handle.net/10453/11851
dc.description.abstract	An analysis of public relations practice through content analysis of 10 media spokesperson training programs, reporting evidence of a 'control paradigm' of communication, with focus on "control" and "managing" messages and the media, and lack of two-way interactive communication.	en_US
dc.publisher	Deakin University	en_US
dc.relation.ispartof	Asia Pacific Public Relations Journal	en_US
dc.title	Public relations in the interactive age: New practices, not just new media	en_US
dc.type	Journal Article
utslib.citation.volume	10	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	1503 Business and Management	en_US
utslib.for	1505 Marketing	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access
pubs.consider-herdc	true	en_US
pubs.volume	10	en_US

Abstract:

An analysis of public relations practice through content analysis of 10 media spokesperson training programs, reporting evidence of a 'control paradigm' of communication, with focus on "control" and "managing" messages and the media, and lack of two-way interactive communication.

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http://hdl.handle.net/10453/11851