Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic

Woodside, AG; Sood, S

Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic

Woodside, AG Sood, S

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Publication Type:: Journal Article
Citation:: Journal of Marketing Management, 2017, 33 (1-2), pp. 98 - 110
Issue Date:: 2017-01-02

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Field	Value	Language
dc.contributor.author	Woodside, AG	en_US
dc.contributor.author	Sood, S	en_US
dc.date.issued	2017-01-02	en_US
dc.identifier.citation	Journal of Marketing Management, 2017, 33 (1-2), pp. 98 - 110	en_US
dc.identifier.issn	0267-257X	en_US
dc.identifier.uri	http://hdl.handle.net/10453/125756
dc.description.abstract	© 2016 Westburn Publishers Ltd. This commentary offers vignettes on the introductions of the ‘internet of things’ (IoT) and their impacts on revising the service-dominant (S-D) logic paradigm in marketing. Except smart phones, most consumer households are not participating now in the IoT revolution–but most product-service radical innovations include a 20+ year low-growth start-up. Because the benefits really are enormous and the technical advances in smart devices are now rapidly improving, expect the IoT revolution to hit hard in all areas of daily life before 2025 similar to the great impacts occurring now in business-to-business applications. This study proposes substantial revisions in the S-D logic due to the upcoming take-off stage of adopting radically new IoT innovations.	en_US
dc.relation.ispartof	Journal of Marketing Management	en_US
dc.relation.isbasedon	10.1080/0267257X.2016.1246748	en_US
dc.rights	info:eu-repo/semantics/closedAccess
dc.title	Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic	en_US
dc.type	Journal Article
utslib.citation.volume	1-2	en_US
utslib.citation.volume	33	en_US
utslib.for	1505 Marketing	en_US
utslib.for	1504 Commercial Services	en_US
utslib.for	1503 Business and Management	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
utslib.copyright.status	closed_access	*
pubs.issue	1-2	en_US
pubs.publication-status	Published	en_US
pubs.volume	33	en_US

Abstract:

© 2016 Westburn Publishers Ltd. This commentary offers vignettes on the introductions of the ‘internet of things’ (IoT) and their impacts on revising the service-dominant (S-D) logic paradigm in marketing. Except smart phones, most consumer households are not participating now in the IoT revolution–but most product-service radical innovations include a 20+ year low-growth start-up. Because the benefits really are enormous and the technical advances in smart devices are now rapidly improving, expect the IoT revolution to hit hard in all areas of daily life before 2025 similar to the great impacts occurring now in business-to-business applications. This study proposes substantial revisions in the S-D logic due to the upcoming take-off stage of adopting radically new IoT innovations.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/125756