Capabilities of PR professionals for key activities lag: Asia-Pacific study shows theory and practice gaps

Macnamara, J; Zerfass, A; Adi, A; Lwin, MO

Capabilities of PR professionals for key activities lag: Asia-Pacific study shows theory and practice gaps

Macnamara, J

Zerfass, A Adi, A Lwin, MO

Permalink

Publication Type:: Journal Article
Citation:: Public Relations Review, 2018, 44 (5), pp. 704 - 716
Issue Date:: 2018-12-01

Open Access

Copyright Clearance Process

Recently Added
In Progress
Open Access

This item is open access.

The embargo period expires on 28 Oct 2021

Adobe PDF

Download Accepted Manuscript VersionAdobe PDF (458.75 kB)

View on publisher's site

View statistics

Full metadata record

Field	Value	Language
dc.contributor.author	Macnamara, J https://orcid.org/0000-0003-1387-3882	en_US
dc.contributor.author	Zerfass, A	en_US
dc.contributor.author	Adi, A	en_US
dc.contributor.author	Lwin, MO	en_US
dc.date.available	2018-10-26	en_US
dc.date.issued	2018-12-01	en_US
dc.identifier.citation	Public Relations Review, 2018, 44 (5), pp. 704 - 716	en_US
dc.identifier.issn	0363-8111	en_US
dc.identifier.uri	http://hdl.handle.net/10453/128335
dc.description.abstract	© 2018 Elsevier Inc. A number of studies of the knowledge, skills and abilities (KSAs), competencies and capabilities of public relations and communication professionals have been carried out in the USA, UK and other countries. However, most have not engaged to any significant extent with literature in the human resource development field which specializes in defining and developing these characteristics. Also, few studies to date have related the KSAs, competencies and capabilities of practitioners to the key activities of public relations and communication management required for the future. This article presents findings and analysis from a regional survey conducted in 22 Asia-Pacific countries in 2017/18 that compared, for the first time, the capabilities of practitioners in relation to activities identified as the most important over the next three years. This data, and comparison with equivalent regional surveys in Europe and Latin America, confirm a gap in capabilities in relation to key communication activities and suggest a gap in theory as well as practice. The findings and conclusions present a challenge for higher education and professional development for public relations and communication management and point to potential future directions in theory building.	en_US
dc.relation.ispartof	Public Relations Review	en_US
dc.relation.isbasedon	10.1016/j.pubrev.2018.10.010	en_US
dc.rights	info:eu-repo/semantics/embargoedAccess
dc.subject.classification	Communication & Media Studies	en_US
dc.title	Capabilities of PR professionals for key activities lag: Asia-Pacific study shows theory and practice gaps	en_US
dc.type	Journal Article
utslib.citation.volume	5	en_US
utslib.citation.volume	44	en_US
utslib.for	2001 Communication and Media Studies	en_US
utslib.for	15 Commerce, Management, Tourism and Services	en_US
utslib.for	19 Studies in Creative Arts and Writing	en_US
utslib.for	20 Language, Communication and Culture	en_US
pubs.embargo.period	Not known	en_US
pubs.organisational-group	/University of Technology Sydney
pubs.organisational-group	/University of Technology Sydney/Faculty of Science
pubs.organisational-group	/University of Technology Sydney/Strength - CPCE - Centre for Creative Practices and the Cultural Economy
utslib.copyright.status	open_access	*
utslib.copyright.embargo	2021-10-28T00:00:00+1100
pubs.issue	5	en_US
pubs.publication-status	Published	en_US
pubs.volume	44	en_US

Abstract:

© 2018 Elsevier Inc. A number of studies of the knowledge, skills and abilities (KSAs), competencies and capabilities of public relations and communication professionals have been carried out in the USA, UK and other countries. However, most have not engaged to any significant extent with literature in the human resource development field which specializes in defining and developing these characteristics. Also, few studies to date have related the KSAs, competencies and capabilities of practitioners to the key activities of public relations and communication management required for the future. This article presents findings and analysis from a regional survey conducted in 22 Asia-Pacific countries in 2017/18 that compared, for the first time, the capabilities of practitioners in relation to activities identified as the most important over the next three years. This data, and comparison with equivalent regional surveys in Europe and Latin America, confirm a gap in capabilities in relation to key communication activities and suggest a gap in theory as well as practice. The findings and conclusions present a challenge for higher education and professional development for public relations and communication management and point to potential future directions in theory building.

Please use this identifier to cite or link to this item:

http://hdl.handle.net/10453/128335