Optimal stated preference choice experiments when all choice sets contain a specific option

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Journal Article
Statistical Methodology, 2004, 1 (1-2), pp. 37 - 45
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Stated preference choice experiments are routinely used in many areas from marketing to medicine. While results on the optimal choice sets to present for the forced choice setting have been determined in a variety of situations, no results have appeared to date on the optimal choice sets to use when either all choice sets are to contain a common base alternative or when all choice sets contain a "none of these" option. These problems are considered in this paper. © 2004 Elsevier B.V. All rights reserved.
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