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Issue Date
Title
Author(s)
2011-09-01
When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers
Carrillat, FA
;
Ladik, DM
;
Legoux, R
2012
The Moderating Impact of Cognitive Complexity and Need for Cognition on the “Match-up” Effect in Celebrity Endorsement
Carrillat, F
;
Legoux, R
;
Beaupré, A
2017-03-01
The effectiveness of warning labels for consumers: A meta-analytic investigation into their underlying process and contingencies
Purmehdi, M
;
Legoux, R
;
Carrillat, F
;
Senecal, S
2018-03-01
Debates and assumptions about motion picture performance: a meta-analysis
Carrillat, FA
;
Legoux, R
;
Hadida, AL
2008-01
Can sponsorships go the distance? The role of psychological construal level in understanding sponsorships effectiveness
Carrillat, F
;
Legoux, R
;
Kehoe, WJ
;
Whitten, LK
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Marketing
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