OPUS at UTS: Browsing OPUS - Open Publications of UTS Scholars

Browsing "Marketing" byTitle

Showing results 175 to 194 of 275< previous next >

Issue Date	Title	Author(s)
2005-01	National culture, materialism and consumption behaviour	Delaney, JA; Burke, PF; Gudergan, S; Purchase, S
2022-03-07	National Customer Orientation: A Framework, Propositions, and Agenda for Future Research	Mintz, O; Currim, I; Deshpandé, R
2023-01-01	National customer orientation: an empirical test across 112 countries	Mintz, O; Currim, I; Deshpande, R
2008-01	The nature and role of social relationships in social responsibility	Young, LC; Donald, M; Freeman, LM; Benn, SH; Denize, S; Spanjaard, D; Sharma, N
2012-09-18	The Nature Of Client-Consultant Interaction: A Critical Review	Nikolova, N; Devinney, T
2009-01	Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation	Miller, CE; Reardon, J; Salciuviene, L; Auruskeviciene, V; Lee, KP; Miller, K
2023-03-22	Need for distinction moderates customer responses to preferential treatment	Pontes, V; Greer, DA; Pontes, N; Beatson, A
2012-08-22	A neuroscientific approach to choice modeling: Electroencephalogram (EEG) and user preferences	Khushaba, RN; Kodagoda, S; Dissanayake, G; Greenacre, L; Burke, S; Louviere, J
2019-10-01	Nudges and signposts: The effect of smart defaults and pictographic risk information on retirement saving investment choices	Camilleri, AR; Cam, MA; Hoffmann, R
2015-01-01	On ‘being there’ a comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences	Carrillat, FA; D’Astous, A; Bellavance, F; Eid, F
2004-01	Online service evaluation and behavioural intentions	Hackman, D; Gudergan, S; Wang, PZ; Daniel, K; Wiley, J; Thirkell, P
2016-01-01	Partial Least Squares Modeling in Marketing Research: A Tailor-Made Model of Wine e-Commerce Consumers in Switzerland	Morard, B; Simonin, D
2009-01	PLS path modeling in marketing and genetic algorithm segmentation	Ringle, C; Schlittgen, R; Sarstedt, M; Tojib, D
2019-09-01	Portion size effects vary: The size of food units is a bigger problem than the number	Vandenbroele, J; Van Kerckhove, A; Zlatevska, N
2003-01	A positive attitude-ad-brand relationship by customising banner advertisement design - an empirical study	Lee, KP; Miller, K; Kennedy, R
2022-07-12	Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before	Mintz, O
2013-01	Power and Politics in Construction Projects	Clegg, SR; Kreiner, K; Drouin, N; Muller, R; Sankaran, S
2020-06-01	Power and responsibility: Advertising self-regulation and consumer protection in a digital world	Dickinson-Delaporte, S; Mortimer, K; Kerr, G; Waller, DS; Kendrick, A
2014-01-01	Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal	Carrillat, FA; d'Astous, A
2020	Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief	Yan, L; Keh, HT; Wang, X

Showing results 175 to 194 of 275< previous next >