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Issue DateTitleAuthor(s)
2013-03-25For better, for worse? What to do when celebrity endorsements go badCarrillat, FA; d'Astous, A; Lazure, J
2008-01Evaluating the valuation of ethical featuresBurke, PF; Auger, P; Devinney, TM; Louviere, JJ; Black, I
2009-02-20Influence and power dynamics in client-consultant teamsNikolova, N; Devinney, TM
2006-01Investigating motives and information processing strategies of internet usersLee, KP; Miller, K; Salciuviene, L; Rose, E
2010-12-01Do retailers benefit from the long tail phenomenon?Eckert, J; Ebling, C; Skiera, B; Hinz, O
2003-01A positive attitude-ad-brand relationship by customising banner advertisement design - an empirical studyLee, KP; Miller, K; Kennedy, R
2014-01When Magazine Editorial and Advertising are in ConflictFreeman, LM; Bell, S; Veer, E; Ballantine, P; Ozanne, L
2014-01-01Leveraging social media to enhance recruitment effectiveness: A facebook experimentCarrillat, FA; d’Astous, A; Grégoire, EM
2004-01Information utilization, marketing planning, and marketing performance: a study of New Zealand manufacturers.Souchon, AL; Cadogan, J; Procter, D; Lings, IN; Wiley, J; Thirkell, P
2004-01Decision states and information accelerationRungie, C; Morrison, MD; Waller, DS; Wang, PZ; Louviere, JJ; Oppewal, H; Devinney, TM; Coltman, T; Wiley, J; Thirkell, P
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