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Issue Date
Title
Author(s)
2006-01
Investigating motives and information processing strategies of internet users
Lee, KP
;
Miller, K
;
Salciuviene, L
;
Rose, E
2003-01
A positive attitude-ad-brand relationship by customising banner advertisement design - an empirical study
Lee, KP
;
Miller, K
;
Kennedy, R
2009-01
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, CE
;
Reardon, J
;
Salciuviene, L
;
Auruskeviciene, V
;
Lee, KP
;
Miller, K
2007-01
Employee-Based Brand Equity: Antecedents and Consequences
Supornpraditchai, T
;
Miller, K
;
Lings, IN
;
Jonmundsson, JB
;
Thyne, M
;
Deans, K
;
Gnoth, J
2005-01
Customization of corporate web site
Lee, KP
;
Miller, K
2007-01
Task Enactment in Goal-Directed Behavior: A New Conception and Operationalization of Task Demands
Garlin, FV
;
Mcguiggan, RL
;
Miller, K
;
Wang, PZ
;
Askegaard, S
;
Merunka, D
;
Sirgy, JM
2005-01
Information exchange: an actor, activity and resource perspective
Denize, SM
;
Miller, K
;
Young, LC
;
-
2003-01
The influence on customized internet banner ad on attitude-ad-brand-behavioural relationship
Lee, KP
;
Miller, K
;
-
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