| Issue Date | Title | Author(s) |
| 2004-01 | Ad likeability and brand recall in Asia: a cross-cultural study. | Fam, KS; Waller, DS |
| 2009-04-01 | Addressing the advertising of controversial products in China: An empirical approach | Fam, KS; Waller, DS; Yang, Z |
| 2003-12-01 | Advertising controversial products in the Asia Pacific: What makes them offensive? | Fam, KS; Waller, DS |
| 2013-01-04 | Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency? | Fam, KS; Waller, DS; Cyril de Run, E; He, J |
| 2005-01-01 | Advertising of controversial products:a cross-cultural study | Waller, DS; Fam, KS; Erdogan, BZ |
| 2008-12-01 | Agency-client relationship factors across life-cycle stages | Fam, KS; Waller, DS |
| 2015 | Attitudes towards sexual images in Chinese advertisements by religion | Waller, DS; Fam, KS |
| 2008-01 | Controversial Product Advertising in China: Perceptions of Three Generational Cohorts | Fam, KS; Waller, DS; Ong, F; Yang, Z |
| 2006-01-23 | Identifying likeable attributes: A qualitative study of television advertisements in Asia | Fam, KS; Waller, DS |
| 2004-01 | The influence of religion on attitudes towards the advertising of controversial products | Fam, KS; Waller, DS; Erdogan, BZ |
| 2002-01 | Islamic faith and attitudes towards the advertising of controversial products | Fam, KS; Waller, DS; Erdogan, BZ; Shaw, R; Adam, S; McDonald, H |
| 2002-01 | Offence to the advertising of controversial products: a study of gender attitudes in China and Malaysia | Waller, DS; Fam, KS |
| 2001-01 | Offence to the Advertising of Gender-Related Products in China and Malaysia | Waller, DS; Fam, KS; Chetty, S; Collins, B |
| 2008-01-01 | Perceptions of offensive advertising elements: A China–U.S. comparison | Waller, DS; Christy, TP; Fam, KS |
| 2007-01 | Reducing offensiveness of advertising for controversial products: an empirical study of three generations in China | Fam, KS; Waller, DS; Yang, Z; Heath, R; Neijens, P; Smit, E |
| 2011-10-01 | Reducing offensiveness of STD prevention advertisements in China | Waller, DS; Fam, KS |
| 2006-01 | Reducing social advertising offensiveness: a study of STD prevention in China | Fam, KS; Waller, DS; Fry, ML |
| 2022-11-15 | Sales promotion: The role of equity sensitivity | Fam, KS; Richard, J; McNeill, L; Waller, D; Zhang, H |
