Browsing byAuthorFam, KS

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Showing results 1 to 17 of 17
Issue DateTitleAuthor(s)
2004-01Ad likeability and brand recall in Asia: a cross-cultural study.Fam, KS; Waller, DS
2009-04-01Addressing the advertising of controversial products in China: An empirical approachFam, KS; Waller, DS; Yang, Z
2003-12-01Advertising controversial products in the Asia Pacific: What makes them offensive?Fam, KS; Waller, DS
2013-01-04Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?Fam, KS; Waller, DS; Cyril de Run, E; He, J
2005-01-01Advertising of controversial products:a cross-cultural studyWaller, DS; Fam, KS; Erdogan, BZ
2008-12-01Agency-client relationship factors across life-cycle stagesFam, KS; Waller, DS
2015Attitudes towards sexual images in Chinese advertisements by religionWaller, DS; Fam, KS
2008-01Controversial Product Advertising in China: Perceptions of Three Generational CohortsFam, KS; Waller, DS; Ong, F; Yang, Z
2006-01-23Identifying likeable attributes: A qualitative study of television advertisements in AsiaFam, KS; Waller, DS
2004-01The influence of religion on attitudes towards the advertising of controversial productsFam, KS; Waller, DS; Erdogan, BZ
2002-01Islamic faith and attitudes towards the advertising of controversial productsFam, KS; Waller, DS; Erdogan, BZ; Shaw, R; Adam, S; McDonald, H
2002-01Offence to the advertising of controversial products: a study of gender attitudes in China and MalaysiaWaller, DS; Fam, KS
2001-01Offence to the Advertising of Gender-Related Products in China and MalaysiaWaller, DS; Fam, KS; Chetty, S; Collins, B
2008-01-01Perceptions of offensive advertising elements: A China–U.S. comparisonWaller, DS; Christy, TP; Fam, KS
2007-01Reducing offensiveness of advertising for controversial products: an empirical study of three generations in ChinaFam, KS; Waller, DS; Yang, Z; Heath, R; Neijens, P; Smit, E
2011-10-01Reducing offensiveness of STD prevention advertisements in ChinaWaller, DS; Fam, KS
2006-01Reducing social advertising offensiveness: a study of STD prevention in ChinaFam, KS; Waller, DS; Fry, ML