Browsing byAuthorFischer, M

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Issue DateTitleAuthor(s)
2016-01-01Brand performance volatility from marketing spendingFischer, M; Shin, HS; Hanssens, DM
2016-01-01Brand valuation in accordance with GAAP and legal requirementsFischer, M
2015-01Drivers of B2B brand strength - Insights from an international study across industriesLennartz, E; Fischer, M; Krafft, M; Peters, K; Wagenhofer, A
2010-01-01Drivers of peak sales for pharmaceutical brandsFischer, M; Leeflang, PSH; Verhoef, PC
2014-01-01Drivers of the cost of capital: The joint role of non-financial metricsHimme, A; Fischer, M
2019-11-01Drugging MYCN oncogenic signaling through the MYCN-PA2G4 binding interfaceKoach, J; Holien, JK; Massudi, H; Carter, DR; Ciampa, OC; Herath, M; Lim, T; Seneviratne, JA; Milazzo, G; Murray, JE; McCarroll, JA; Liu, B; Mayoh, C; Keenan, B; Stevenson, BW; Gorman, MA; Bell, JL; Doughty, L; Hüttelmaier, S; Oberthuer, A; Fischer, M; Gifford, AJ; Liu, T; Zhang, X; Zhu, S; Gustafson, WC; Haber, M; Norris, MD; Fletcher, JI; Perini, G; Parker, MW; Cheung, BB; Marshall, GM
2012-01Dynamically allocating the marketing budget: How to leverage profits across markets, products and markting activitiesFischer, M; Albers, S; Wagner, N; Frie, M
2014-01-01Empirical generalizations of demand and supply dynamics for moviesClement, M; Wu, S; Fischer, M
2011-01-01Establishment success of 25 rare wetland species introduced into restored habitats is best predicted by ecological distance to source habitatsNoël, F; Prati, D; van Kleunen, M; Gygax, A; Moser, D; Fischer, M
2015-11-02Fecal microbiota transplantation in gastrointestinal disease: 2015 update and the road aheadBorody, T; Fischer, M; Mitchell, S; Campbell, J
2017-03-01The financial brand value chain: How brand investments contribute to the financial health of firmsFischer, M; Himme, A
2010-10-01How important are brands? A cross category cross-country studyFischer, M; Volckner, F; Sattler, H
2019-01-30Inhibition of polyamine synthesis and uptake reduces tumor progression and prolongs survival in mouse models of neuroblastomaGamble, LD; Purgato, S; Murray, J; Xiao, L; Yu, DMT; Hanssen, KM; Giorgi, FM; Carter, DR; Gifford, AJ; Valli, E; Milazzo, G; Kamili, A; Mayoh, C; Liu, B; Eden, G; Sarraf, S; Allan, S; Giacomo, SD; Flemming, CL; Russell, AJ; Cheung, BB; Oberthuer, A; London, WB; Fischer, M; Trahair, TN; Fletcher, JI; Marshall, GM; Ziegler, DS; Hogarty, MD; Burns, MR; Perini, G; Norris, MD; Haber, M
2018-11-15LDHA in neuroblastoma is associated with poor outcome and its depletion decreases neuroblastoma growth independent of aerobic glycolysisDorneburg, C; Fischer, M; Barth, TFE; Mueller-Klieser, W; Hero, B; Gecht, J; Carter, DR; de Preter, K; Mayer, B; Christner, L; Speleman, F; Marshall, GM; Debatin, KM; Beltinger, C
2016-03-30Localization of Narrowband Single Photon Emitters in NanodiamondsBray, K; Sandstrom, R; Elbadawi, C; Fischer, M; Schreck, M; Shimoni, O; Lobo, C; Toth, M; Aharonovich, I
2019-03-01Managing advertising campaigns for new product launches: An application at mercedes-benzFischer, M
2011-01-01Managing global brand investments at DHLFischer, M; Giehl, W; Freundt, T
2014-01Marketing Spending ModelsFischer, M; Min, D; Eliashberg, J; Stremersch, S
2016-08-01Marketing's impact on firm value: Generalizations from a meta-analysisEdeling, A; Fischer, M
2010-01A Method to Measure the Financial Value of Dormant BrandsFischer, M; Schollmeyer, T