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Showing results 67 to 86 of 86< previous 
Issue DateTitleAuthor(s)
2007-01Perceptions of Offensive Advertising Elements: A China-US ComparisonWaller, DS; Fam, K; Christy, TP; Barrett, NJ; Engilbertsson, H
2008-01-01Perceptions of offensive advertising elements: A China–U.S. comparisonWaller, DS; Christy, TP; Fam, KS
2015-05-25Photoshop and Deceptive Advertising: An Analysis of Blog CommentsWaller, DS; MARÍA JOSÉ, S
2020-06-01Power and responsibility: Advertising self-regulation and consumer protection in a digital worldDickinson-Delaporte, S; Mortimer, K; Kerr, G; Waller, DS; Kendrick, A
2010-01Preference stability: Modelling how consumer preferences shift after receiving new product informationOppewal, H; Morrison, MD; Wang, PZ; Waller, DS; Hess, S; Daly, A
2006-03-01A proposed response model for controversial advertisingWaller, DS
2011-01Rational Vs Emotional Appeals with Communications to Landholders: A Review of Focus Group ResponsesMorrison, MD; McCulloch, R; Greig, J; Waller, DS; Filmer, M; MacCarthy, M; Sanders, D
2007-01Reducing offensiveness of advertising for controversial products: an empirical study of three generations in ChinaFam, KS; Waller, DS; Yang, Z; Heath, R; Neijens, P; Smit, E
2011-10-01Reducing offensiveness of STD prevention advertisements in ChinaWaller, DS; Fam, KS
2006-01Reducing social advertising offensiveness: a study of STD prevention in ChinaFam, KS; Waller, DS; Fry, ML
2018-01-01Religion and Perceptions of the Regulation of Controversial AdvertisingWang, Z; Deshpande, S; Waller, DS; Erdogan, BZ
2005-01Research services offered by Australian advertising agenciesShao, AT; Waller, DS
2008-01A Study of Liked/Disliked Television Commercials in IndiaFam, K; Waller, DS
2011-01A study of personal beliefs of advertising and attitudes towards advertisements: Pollay and Mittal (1993) revisitedWaller, DS; Massey, GR; Henderson, A
2013-01A study of the marketing curriculum in Australia: The 1930s to nowEllis, RB; Waller, DS; Campbell, C; Ma, J
2010-01Ten Years of "Social Investment": WPP Group 1999-2008Waller, DS; Russell-Bennett, R; Rundle-Thiele, S
2009-01Testing advertising via new media: An exploratory study of advertising practitioner attitudesKerr, G; Dickinson, S; Waller, DS; Mortimer, K; Flew, T
2012-01-01"Truth in Advertising": The Beginning of Advertising Ethics in AustraliaWaller, DS
2012-01TV Licenses in Australia: Barriers to competition, big bucks and the impact of new mediaWells, PA; Waller, DS; Lanis, R
2004-01What factors make controversial advertising offensive? a preliminary studyWaller, DS; Dunn, A; Jacobs, J
Showing results 67 to 86 of 86< previous