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Showing results 100 to 119 of 253< previous   next >
Issue DateTitleAuthor(s)
2023-08-04Harnessing post-pandemic customer trends to fuel business growthMintz, O
2021-10-15Heritagisation of pop culture by museums and an analysis of visitor feedbackWaller, DS; Waller, HJ
2008-01Heterogeneity in variance-based structural equations modeling: A systematical procedure for applying FIMIX-PLSSarstedt, M; Ringle, C
2012-01The Hidden AgendaSpanjaard, DC; Freeman, LM
2022Home-Country Interactions and Consumer AcculturationSepehr, S
2012-04-01How channels evolve: A historical explanationBairstow, N; Young, L
2015-09-22How corporate sponsors can optimize the impact of their message content: Mastering the message – Improving the processability and effectiveness of sponsorship activationCarrillat, FA; D'Astous, A; Couture, MPC
2005-01How does product congruency moderate the role of identification in purchase intent?De Souza, D; Owen, KM; Lings, IN; Purchase, S
2023How does social media consumption disseminate neoliberal multiculturalism?Sepehr, S; Dehghan Nayeri, H
2010-10-01How important are brands? A cross category cross-country studyFischer, M; Volckner, F; Sattler, H
2021-01-29How Influencers, Celebrities, and FOMO Can Win Over Vaccine SkepticsMintz, O
2013-03-01How much does a company's reputation matter in recruiting?Auger, P; Devinney, TM; Dowling, GR; Eckert, C; Lin, N
2021-01-01How Posting Online Reviews Can Influence the Poster’s EvaluationsKim, T; Duhachek, A; Briñol, P; Petty, RE
2021-12If one goes up, another must come down: A latent class hybrid choice modelling approach for understanding electricity mix preferences among renewables and non-renewablesBorriello, A; Burke, PF; Rose, JM
2012-01The impact of esoteric product specifications on choiceWise, C; Burke, PF; Burke, S; anon
2005-01The impact of internal and external market orientations on firm performanceLings, IN; Greenley, GE; Purchase, S
2004-01The impact of service orientation on relationship quality and future intentionsBeatson, A; Lings, IN; Wiley, J; Thirkell, P
2010-04-01The importance of social product attributes in consumer purchasing decisions: A multi-country comparative studyAuger, P; Devinney, TM; Louviere, JJ; Burke, PF
2019-09-02Improving relationships between sales and marketing: the relative effectiveness of cross-functional coordination mechanismsLe Meunier-Fitzhugh, K; Massey, GR
2010-01In times of need are there more reasons to be green?Young, LC; Benn, SH; Donald, M; Freeman, LM; Marroun, S; Ballantine, P; Finsterwalder, J
Showing results 100 to 119 of 253< previous   next >