Issue Date | Title | Author(s) |
2013-03-25 | For better, for worse? What to do when celebrity endorsements go bad | Carrillat, FA; d'Astous, A; Lazure, J |
2008-01 | Evaluating the valuation of ethical features | Burke, PF; Auger, P; Devinney, TM; Louviere, JJ; Black, I |
2001-01 | The Great 'I Can': Broadening the Scope of Self-Efficacy in Goal-Directed Consumer Bahaviour | Garlin, FV; Mcguiggan, RL; Chetty, S; Collins, B |
2013-07-01 | Contrasting social network and tribal theories: An applied perspective | Greenacre, L; Freeman, L; Donald, M |
2011-01 | Do Consumers and Retailers Eat Off the Same Plate When it Comes to Premium House Brands? An Australian Perspective | Spanjaard, DC; Freeman, LM; Bradshaw, A; Hackley, C; Maclaren, P |
2009-02-20 | Influence and power dynamics in client-consultant teams | Nikolova, N; Devinney, TM |
2006-01 | Investigating motives and information processing strategies of internet users | Lee, KP; Miller, K; Salciuviene, L; Rose, E |
2010-12-01 | Do retailers benefit from the long tail phenomenon? | Eckert, J; Ebling, C; Skiera, B; Hinz, O |
2003-01 | A positive attitude-ad-brand relationship by customising banner advertisement design - an empirical study | Lee, KP; Miller, K; Kennedy, R |
2014-01 | When Magazine Editorial and Advertising are in Conflict | Freeman, LM; Bell, S; Veer, E; Ballantine, P; Ozanne, L |