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Showing results 92 to 111 of 253< previous   next >
Issue DateTitleAuthor(s)
2019-12-01Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluationsZlatevska, N; Chowdhury, RMMI; Tam, L; Holden, S
2013-03-25For better, for worse? What to do when celebrity endorsements go badCarrillat, FA; d'Astous, A; Lazure, J
2020-01-01Getting smarter about household energy: the who and what of demand for smart metersFettermann, DC; Borriello, A; Pellegrini, A; Cavalcante, CG; Rose, JM; Burke, PF
2021-01-01Getting some of that personality: There is an app for that!Rao Hill, S; Carrillat, F
2021-09-01Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase BehaviorKeh, HT; Wang, D; Yan, L
2020Globotics Driven Digital Transformation: A Bright Future for Internships, Digital Marketing and E-Commerce EducationSood, S; Pattinson, H
2001-01The Great 'I Can': Broadening the Scope of Self-Efficacy in Goal-Directed Consumer BahaviourGarlin, FV; Mcguiggan, RL; Chetty, S; Collins, B
2014-01-01Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct CompetitorsCarrillat, FA; d'Astous, A; Christianis, H
2023-08-04Harnessing post-pandemic customer trends to fuel business growthMintz, O
2021-10-15Heritagisation of pop culture by museums and an analysis of visitor feedbackWaller, DS; Waller, HJ
2008-01Heterogeneity in variance-based structural equations modeling: A systematical procedure for applying FIMIX-PLSSarstedt, M; Ringle, C
2012-01The Hidden AgendaSpanjaard, DC; Freeman, LM
2022Home-Country Interactions and Consumer AcculturationSepehr, S
2012-04-01How channels evolve: A historical explanationBairstow, N; Young, L
2015-09-22How corporate sponsors can optimize the impact of their message content: Mastering the message – Improving the processability and effectiveness of sponsorship activationCarrillat, FA; D'Astous, A; Couture, MPC
2005-01How does product congruency moderate the role of identification in purchase intent?De Souza, D; Owen, KM; Lings, IN; Purchase, S
2023How does social media consumption disseminate neoliberal multiculturalism?Sepehr, S; Dehghan Nayeri, H
2010-10-01How important are brands? A cross category cross-country studyFischer, M; Volckner, F; Sattler, H
2021-01-29How Influencers, Celebrities, and FOMO Can Win Over Vaccine SkepticsMintz, O
2013-03-01How much does a company's reputation matter in recruiting?Auger, P; Devinney, TM; Dowling, GR; Eckert, C; Lin, N
Showing results 92 to 111 of 253< previous   next >